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Digital Marketing & Freelancing Intermediate Code: ITA-125

SEO Mastery & Content Marketing

Technical SEO, keyword research, on-page optimisation, link building and content strategy that ranks and converts.

★★★★★ 4.70 (178 students) Taught by Nimra Shah 205 views
SEO Mastery & Content Marketing ΓÇö Digital Marketing & Freelancing course at ITA Academia
Duration
12 Weeks
Mode
Hybrid
Audience
Working Professionals
Certificate
Verified

Technical SEO, keyword research, on-page optimisation, link building and content strategy that ranks and converts.

The SEO Mastery & Content Marketing program at ITA Academia is a 8-week, mentor-led track designed around real industry workflows. Every module combines live instruction with guided labs, and ends with a graded deliverable that goes straight into your portfolio.

What makes this course different

  • Project-based learning: you build real, demonstrable work ΓÇö not just slides and quizzes.
  • Industry mentors: taught by practitioners who are actively shipping in their domain.
  • Career systems: CV and portfolio reviews, mock interviews and placement support through our hiring-partner network.
  • Flexible pacing: morning, evening and live-online batches with recorded sessions for revision.

By the end of this course you will be able to

  • Perform keyword research and competitor analysis
  • Fix technical SEO issues and Core Web Vitals
  • Write SEO-optimised content briefs
  • Build authority with ethical link building
  • Track rankings with Search Console & Ahrefs

Certification

Graduates receive an ITA Academia verified certificate of completion and a transcript of assessed projects. Selected students are recommended to hiring partners and internship programs.

What you will learn

  • Perform keyword research and competitor analysis
  • Fix technical SEO issues and Core Web Vitals
  • Write SEO-optimised content briefs
  • Build authority with ethical link building
  • Track rankings with Search Console & Ahrefs

Who should attend

  • Working professionals upskilling for promotion or career change
  • Freelancers and agency owners
  • Managers who need hands-on technical literacy

Prerequisites

Basic programming or domain knowledge is recommended. A short readiness quiz is provided during admission.

Course curriculum · 7 modules

Hands-on sessions, guided labs and a graded assignment covering how search engines work.

  • Concepts & live demo
  • Guided lab exercise
  • Assignment & review

Hands-on sessions, guided labs and a graded assignment covering keyword research.

  • Concepts & live demo
  • Guided lab exercise
  • Assignment & review

Hands-on sessions, guided labs and a graded assignment covering on-page & content seo.

  • Concepts & live demo
  • Guided lab exercise
  • Assignment & review

Hands-on sessions, guided labs and a graded assignment covering technical seo.

  • Concepts & live demo
  • Guided lab exercise
  • Assignment & review

Hands-on sessions, guided labs and a graded assignment covering link building & digital pr.

  • Concepts & live demo
  • Guided lab exercise
  • Assignment & review

Hands-on sessions, guided labs and a graded assignment covering local & e-commerce seo.

  • Concepts & live demo
  • Guided lab exercise
  • Assignment & review

Hands-on sessions, guided labs and a graded assignment covering seo audit project.

  • Concepts & live demo
  • Guided lab exercise
  • Assignment & review
Nimra Shah

Nimra Shah

Digital Marketing Lead · Cheetay

Nimra has managed six-figure ad budgets and grown organic traffic for e-commerce brands. She teaches marketing that is measured, not guessed.

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